We have also launched a Guarantee Card for Melee diamonds (weighing less than 1/5 carat), further reiterating our promise to authenticity, purity and quality. The card assures that every stone is screened using the GIA Melee Analysis Service – a tamper-proof system whereby natural diamonds are separated from synthetic, simulant, laboratory-grown and HPHT-treated diamonds while screened ones are sorted by color.

We also recently unveiled ‘SYNTHdetect’ - a screening device sanctioned from the International Institute of Diamond Grading and Research, a subsidiary of De Beers Group - for customers who visits the showroom to test, validate and legitimize their jewellery. Using the principle of time-resolved photoluminescence, the device will confirm whether a diamond is natural or synthetic and create awareness among the public. This commitment to transparency and adherence to industry standards is a pledge of loyalty to all of you.